‘Refilled’ packaging scheme expanded by M&S
M&S is extending its ‘Refilled’ packaging scheme by 19 additional UK stores, bringing the number to 25, following a successful trial last year.
M&S ‘Refilled’ allows customers to choose from 10 pre-filled, own-brand homecare products, including cleaning sprays, laundry detergents, fabric conditioners and washing up liquids.
M&S, in partnership with Reposit, Ecover and City to Sea, are part of a project to demonstrate returnable packaging systems at scale.
The initial purchase includes a £2 cost for the returnable bottle, which can be returned to store after use.
Upon return, customers receive a £2 voucher which can be redeemed against a second purchase in the M&S Refilled range.
To date over 10,000 M&S customers have engaged with the scheme – with the most popular product being the Citrus Washing Up Liquid.
This scheme is a part of Plan A, which commits M&S to remove 1bln units of plastic packaging by 2027, last month M&S met their target to remove 75 million units in 2023/24.
Lucinda Langton, Head of Sustainability at M&S Food commented: 'Our Refilled scheme has proven hugely popular – showing there is high demand for refillable and great value options – so we’re delighted to be able to introduce this into even more of our stores across the UK this month.'
