1 April 2025
by Alex Brinded

Polytag to track Welsh plastic waste

Polytag integrates its technology in four plastic detection units processing 146,000t of waste.

© Polytag

The units at material recycling facilities (MRF) in Conwy, Gwynedd, Pembrokeshire and Anglesey in Wales are part of Polytag’s Ecotrace Programme, an industry-led initiative to provide brands, retailers and waste management businesses with real-time data on the recycling of single-use plastic.

The four units have joined Re-Gen’s MRF in Newry (Northern Ireland) and Biffa facilities in Edmonton and Teesside in the programme.

The company says its technology will give brands data visibility on the 146,000t of waste entering the recycling and recovery stream across the four Welsh sites each year.

Polytag’s units scan packaging for invisible UV tags embedded in label artwork. Brands can then track where and when their plastic packaging is recycled.

The newly installed units, delivered in partnership with Welsh company, EBS, scan and collect barcode-level data on individual products as they enter the recycling stream.

The units are predicted to enhance recycling efficiency across the participating MRFs, which currently have an average recycling rate of 66.5%.

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Alex Brinded

Staff Writer