A new alliance for fibre-based packaging
The Alliance will represent members across the value chain from raw materials to retailers.
Founding members include Huhtamaki, Seda, Benders Paper Cups, Colpac, Sonoco, ProAmpac, Coveris, Sabert, Graphic Packaging, the Vending and Automated Retail Association (AVA) and the European Carton Makers Association (ECMA).
The Alliance will focus on the benefits of fibre-based and fibre-based composite (FBC) packaging, which perform critical packaging functions to protect food and other consumer goods, provide consumer safety and hygiene, and enable convenience and efficiency.
It launches at a critical time for the development of waste and recycling policy in the UK, with the introduction of Packaging Extended Producer Responsibility (pEPR) this year and the ongoing implementation of Simpler Recycling, which will standardise business and household recycling collection across England.
The Alliance has been established to facilitate representation in the development of pEPR as the UK moves to the producer pays model, ensuring a level playing field between materials; ensure the maximum acceptability of fibre-based packaging within the UK’s fibre collection and recycling system; and ensure that the fibre-based packaging sector is represented in future recycling and waste policy development.
