Midlands Packaging Society (MPkgS)

Chris Forecast from We Are Path presents his ideas on ‘Design for Circularity’ and the desire to minimise the impact of materials at ‘end of life’ from a consumer and brand perspective. He describes how their innovation process can create engaging consumer experiences, underpinned with sustainability improvements and how, if we build inspiring and relevant stories that engage the consumers imagination, we can have a truly positive impact on a brands sustainability.

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