The world is changing and we have to be ready. We have to continue measures to reduce our environmental impact to be as sustainable as possible. Furthermore rules and regulations are set to change to encourage reuse and refill models across the soft drinks industry. Consumers are now more conscious than ever.
The Brief
Currently our iconic Ribena Concentrate packaging is single use, however we want to move to a reuse/refill model for this product.
The task is to generate a Ribena 850ml concentrate bottle design (including cap design and label design) that can be reused and refilled considering the whole closed loop supply chain from filling the bottle, through to consumer use and then collection, cleaning and refilling.
How the packaging design works for a refill/reuse closed loop system must be shown clearly.
Points to consider
- The whole supply chain, this should justify the packaging structure design. (Bottle production – filling – distribution – consumer use – collection – cleaning – refilling).
- Palletisation efficiency.
- Any secondary packaging.
- How the reuse/refill process can be communicated to consumers through the label artwork design (If you choose to have a label at all!).
- Ease of use, cleaning, and re-filling in the packaging design.
- Any opportunities to be interactive with consumers would be advantageous.
Materials to be used
Packaging material should be selected based on the most sustainable option and be considered for all packaging, not just the bottle. Think about including recycled content.
Entry Guidelines
Submission details
Entries must include uploads of the developments boards and photographic evidence of the final model
The 4 A3 development boards uploaded as a single PDF document should include the following:
- Research board
- Design exploration board
- Net of recommended design solution.
The photographic evidence should be uploaded as a single PDF document and should:
- Showcase the front, back and sides of the model
- Be shot against a white background and in focus. These images will be used in the Starpack Competition book and potentially for additional promotion
- A maximum of 4 images should be uploaded
- For students who are unable to supply a final model, 3D renderings and drawings are accepted.
Development boards must not show the entrant’s name or University or College.
Dates & Conditions
- The project names submitted at the time of entry will be printed as typed, if there are any errors and certificates/trophies need replacing, then the entrant will be liable for these costs.
- If you are not able to attend the ceremony in person or the ceremony becomes virtual, certificates and trophies will be sent by post to the entrants to the mailing address listed in the entry in late June 2025.
- Please make sure you have access to the mailing address past term times. If you are unsure, please enter your home address.
- IOM3 is unable to issue replacements for certificates/trophies sent to wrong addresses.
About the Entry
Judging Criteria
What the judges are looking for:
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Originality and aesthetic qualities of the design, with consideration to commercial viability.
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How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding.
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The quality of portfolio, which must include evidence of research and the development of the design.
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Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability.
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Please also check out our past winners to see the standard of work required for winning entries.
Brief E Judges
Prize
The winning design will receive a £250.00 cash prize, a selection of LRS products and branded merchandise.
IOM3 presents trophies to Gold, Silver and Bronze and certificates to Highly Commended entries.
About Suntory (Lucozade Ribena)
Suntory is a global drinks company producing a range of soft drinks across Europe, including iconic brands such as Orangina, Schweppes, La Casera, Ribena, Lucozade and Oasis.
At Suntory sustainability and the our environmental impact is hugely important to us. This is underlined by our ambitions packaging strategy to make all our primary packaging 100% recyclable and introducing 100% recycled PET content in our bottles for all our big brands.
