The world is changing and we have to be ready. We have to continue measures to reduce our environmental impact to be as sustainable as possible. Furthermore rules and regulations are set to change to encourage reuse and refill models across the soft drinks industry. Consumers are now more conscious than ever.
The Brief
We want you to design the next generation packaging for Lucozade (Sport or Energy – your preference).
The design needs to suit/fit the brand proposition/ usage (eg. the delivery for Sport will be very different to that for Energy). We want you to be as creative as possible with your design and concept generation stage but also keeping in mind the product delivery, ergonomics of pack handling and potential other value add features for the consumer. It needs to be a good, positive, fun experience and one that they will want to keep repeating as well as sharing with their connections!
Currently our iconic Ribena Concentrate packaging is single use, however we want to move to a reuse/refill model for this product.
The task is to generate a Ribena 850ml concrete bottle design (including cap design and label design) that can be reused and refilled considering the whole closed loop supply chain from filling the bottle, through to consumer use and then collection, cleaning and refilling.
How the packaging design works for a refill / reuse closed loop system must be shown clearly.
Points to consider
- The whole supply chain, this should justify the packaging structure design. (Bottle production – filling – distribution – consumer use – collection – cleaning – refilling).
- Palletisation efficiency.
- Any secondary packaging.
- How the reuse/refill process can be communicated to consumers through the label artwork design (If you choose to have a label at all!).
- Ease of use, cleaning, and re-filling in the packaging design.
- Any opportunities to be interactive with consumers would be advantageous.
Materials to be used
Packaging material should be selected based on the most sustainable option and be considered for all packaging, not just the bottle. Think about including recycled content.
Entry Guidelines
Submission details
Entries must include uploads of the developments boards and photographic evidence of the final model
The 4 A3 development boards uploaded as a single PDF document should include the following:
- Research board
- Design exploration board
- Net of recommended design solution.
The photographic evidence should be uploaded as a single PDF document and should:
- Showcase the front, back and sides of the model
- Be shot against a white background and in focus. These images will be used in the Starpack Competition book and potentially for additional promotion
- A maximum of 4 images should be uploaded
- For students who are unable to supply a final model, 3D renderings and drawings are accepted.
Entry Requirements
- The entry fee is £20 per entry
- You will be invoiced for the entry payment once you have submitted your entry. If you have indicated that your college/university is paying for your entry, please ignore the invoice directed at you as another invoice will be sent directly to your college/university.
- The invoice will be received by Monday 7 April 2025 at the very latest and the deadline for payment is Thursday 1 May 2025. If your invoice is not paid, your entry will not be shortlisted for judging.
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The online regstration must be completed on or before 23:59 BST on 1 April 2025.
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Development boards must not show the entrant’s name or university/college
- The project names submitted at the time of entry will be printed as typed, if there are any errors and certificates/trophies need replacing, then the entrant will be liable for these costs.
- If you are not able to attend the ceremony in person or the ceremony becomes virtual, certificates and trophies will be delivered directly to the university/college listed in the entry. We will be unable to issue replacements for certificates/trophies sent to wrong addresses.
About the Entry
Judging Criteria
What the judges are looking for:
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Originality and aesthetic qualities of the design, with consideration to commercial viability
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How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding
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The quality of portfolio, which must include evidence of research and the development of the design
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Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability
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Please also check out our past winners to see the standard of work required for winning entries.
Brief E Judges
Prize
The winning design will receive a selection of LRS products and branded merchandise.
IOM3 presents trophies to Gold, Silver and Bronze and certificates to Highly Commended entries.
About Lucozade Suntory Limited (LRS)
Established in 2014, LRS is part of the Japan-based Suntory Group which is a leading global food and beverage company. Our soft drinks include some of Britain’s most iconic brands (Lucozade Energy, Lucozade Sport, Ribena and Orangina) which have been enjoyed by millions. Lucozade Sport keeps people hydrated and helps maintain performance during exercise. Lucozade Energy is now one of the UK’s biggest energy brands and has evolved into a fun and vibrant drink enjoyed by millions of consumers.