WestRock
WestRock
Promoting healthy snacking for children through fun and engaging packaging.
The Brief
Healthy snacking starts with the consumer and in this case, picky consumers! Create produce packaging for fruits and/or vegetables that help inform parents or buyers of nutritional value while also making the snacking fun and engaging for kids. Consider consumption occasions or when kids typically snack as well as where.
Be sure to make the packaging recycling friendly and sustainable while also considering how to keep the produce fresh and safe.
- Don’t just rely on graphics, is there a way to make the packaging become a part of the consumption or maybe a second life for the container as well.
- Consider different price points, for example, baby carrots versus raspberries.
- Think about ways to make it quick and easy for parents to grab and go.
- If the fruits need washing, is there a way to make that easy for parents as well?
- Has to be recyclable and sustainable.
Entry Guidelines
Entries must include uploads of the developments boards and photographic evidence of the final model
The 4 A3 development boards uploaded as a single PDF document should include the following:
- Research board
- Design exploration board
- Net of recommended design solution.
The photographic evidence should be uploaded as a single PDF document and should:
- Showcase the front, back and sides of the model
- Be shot against a white background and in focus. These images will be used in the Starpack Competition book and potentially for additional promotion
- A maximum of 4 images should be uploaded
- For students who are unable to supply a final model, 3D renderings and drawings are accepted.
About the Entry
Prize
The winner will receive £500 cash prize and portfolio advice.
IOM3 presents trophies to Gold, Silver and Bronze and certificates to Highly Commended entries.
Brief D Judges
Judging Criteria
- Packaging effectively and creatively engages with children.
- Packaging protects produce with consideration for the full supply chain requirements.
- Packaging is thoughtfully considered for parents.
About Smurfit Westrock
Smurfit Westrock, a global leader in sustainable paper and packaging, operates in 40 countries with over 500 packaging converting operations and 62 paper mills.
We offer an unparalleled portfolio of innovative packaging solutions, ranging from corrugated and consumer packaging to Bag-in-Box® packaging and point-of-sale displays. With the circular economy at the core of our business, we use renewable, recyclable and recycled materials to create sustainable packaging solutions. As a trusted partner to companies across the world, Smurfit Westrock is dedicated to creating efficient and scalable paper and packaging solutions to help solve complex packaging challenges.
We are committed to delivering meaningful value for shareholders, customers, employees and the communities where we operate.
