Introduction
The World Cup 2022 has been and gone. Soft Drinks companies are always looking for novel and innovative ideas to promote their products and brands.
The Brief
Your brief is to design a promotional soft drinks bottle that will elevate your chosen brand, and allow consumers to identify with the World Cup euphoria. Size can be between 330ml and 750ml.
What can be done to drive shelf stand-out and pack recognition via an iconic design? How could superior functionality be incorporated?
Points to consider
- What can be done to drive shelf stand-out and pack recognition via an iconic design How could superior functionality be incorporated
- Innovative
- Evidence of research into selected brand, and why you have chosen it
- Consumer Convenience - Functionality – opening, closing, handling, disposability and suitability of the product.
- Environment -recycle and reduce. Show consideration to environmental issues.
- Relevance to target marketing group
- Creative use of structure and form
- Maximum shelf impact & material selection
- Ease of use or other improved functionality
- Without compromising creativity, transportation should be considered
Materials to be used
Plastic - Explanation for choice of material required.
Submission Details
Online registration must include upload of the developments boards and photographic evidence of the final model
The development boards (uploaded as a single PDF document) need to include the following:
- A3 Research Board
- A3 Design Exploration Board
- Net of Recommended Design Solution
The photographic evidence should:
- Showcase the front, back and sides of the model
- Be shot against a white background, and in focus. These images will be used in the Starpack Competition Book and may be used for additional promotion.
- A maximum of 4 images to be uploaded
- For students who are unable to supply a final model, 3D renderings and drawings are accepted.
Judging Criteria
What the judges are looking for:
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Originality and aesthetic qualities of the design, with consideration to commercial viability.
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How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding.
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The quality of portfolio, which must include evidence of research and the development of the design.
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Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability.
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Please also check out our past winners to see the standard of work required for winning entries.
Brief B Judges
R&D Manager, Logoplaste Innovation Lab UK
Chris Clarke
R&D Manager, Logoplaste Innovation Lab UK
Chris Clarke
Chris has been working within the plastics industry for over 28 years and is currently the R&D Lead for Logoplaste Innovation Lab UK – a world leading independent division of the Logoplaste Group, exclusively dedicated to the research and development of sustainable rigid plastic packaging.
Having studied Polymer Engineering and Manufacturing Chris joined Logoplaste 21 years ago. He has industry experience working in Plastics processing and Project Management and has led operational manufacturing start up teams through-out Europe. Chris actively works with both Logoplaste customers and independents advising and developing packaging from its concept stage through to industrialization.
Chris sits on the British Plastics Sustainability; and Horners Polymer committees and is a member of the UK Institute of Materials. As a Starpack Award sponsor over the last 10 years Chris works closely with schools and students promoting training and packaging best practices.
Project Manager, Logoplaste Innovation Lab UK
Darren Wingrove
Project Manager, Logoplaste Innovation Lab UK
Darren Wingrove
Darren has been working within the plastics industry for over 33 years and is currently working alongside Chris Clarke & John George for Logoplaste Innovation Lab UK – a world leading independent division of the Logoplaste Group, exclusively dedicated to the research and development of sustainable rigid plastic packaging.
After studying as a Toolmaking and Advanced Machine setter primarily around injection tool and machine design, Darren joined Logoplaste 21 years ago, he has industry experience working in Plastics injection, Blow moulding processing and Project Management and has led operations as a Production and Development Manager. Darren’s actively works as part of a 3 person Uk team supporting both Logoplaste customers and independents advising and developing packaging from its concept stage through to industrialization.
Darren has been involved in the Starpack Award sponsor over the last 4 years and has been the Starpack leader for the past 3 years.
Project Manager, Logoplaste Innovation Lab UK
James Thomas
Project Manager, Logoplaste Innovation Lab UK
James Thomas
Prize
The winning design will receive £600 or a visit/tour to one of the world’s biggest soft drinks manufacturers (UK site), courtesy of the sponsor.
Trophies will be presented to Gold, Silver and Bronze entries.
Highly Commended entries will receive a certificate.
About Logoplaste
Logoplaste Is a global leader in the development and manufacturing of sustainable rigid plastic packaging.
Logoplaste Innovation Lab Is the R&D division of Logoplaste supporting every phase of packaging development, delivering ground-breaking and faster time to market packaging solutions