Brief B: Trio Pack of Shampoo, Conditioner & Moisturiser - For 'On the Go' Personal Care

Sponsored by Logoplaste

Deadline for nominations: 23:59 BST on Friday 12 April 2024

A trio pack of Shampoo, Conditioner and Moisturiser products would be ideal for travel/ ‘on the go’ individuals who desire their personal brand/s of choice when away from home: Packs to be convenient, small, and re-sealable.

Consider the suitability of the bottle/s and trio pack for a variety of uses such as ‘on the go’ camping and leisure, weekend staycations and for business travel through airports.

The Brief

Design a miniature plastic bottle, as part of a multipack range, to contain three bottles filled with a Shampoo, Conditioner and Moisturiser – a ‘3 In 1’ pack for ‘on the go’.

The challenge may be to generate one bottle design offering a unique new shape and show where you may have taken your inspiration. Or each of the three bottle designs could be subtly different from each other to create that unique brand appeal. Shelf stand out is important. Strong visual aesthetics desired, both as a single pack and for the multipack.

Points to consider

  • Innovative. How can the trio work together? Representation as a single pack and as three
  • Evidence of research into any selected brands, and your final selection choice
  • Consumer convenience - functionality – opening, closing, handling, disposability
  • Environment - recycle and reduce. Show consideration to environmental issues & circular economy
  • Relevance to target marketing group: Travel and ‘on the go’
  • Creative use of structure and form
  • Maximum shelf impact and material selection

Materials to be used

Plastic - Explanation for your choice of material is required.

For the mock ups - any material / model is acceptable. Use the best method possible to accurately represent your designs.

Entry Guidelines 

Submission details

Entries must include uploads of the developments boards and photographic evidence of the final model

The 4 A3 development boards uploaded as a single PDF document should include the following:

  • Research board
  • Design exploration board
  • Net of recommended design solution.

The photographic evidence should be uploaded as a single PDF document and should:

  • Showcase the front, back and sides of the model
  • Be shot against a white background and in focus. These images will be used in the Starpack Competition book and potentially for additional promotion
  • A maximum of 4 images should be uploaded
  • For students who are unable to supply a final model, 3D renderings and drawings are accepted.

Development boards must not show the entrant’s name or University or College. 

Dates & Conditions

  • The project names submitted at the time of entry will be printed as typed, if there are any errors and certificates/trophies need replacing, then the entrant will be liable for these costs.
  • If you are not able to attend the ceremony in person or the ceremony becomes virtual, certificates and trophies will be sent by post to the entrants to the mailing address listed in the entry in late June 2025.
  • Please make sure you have access to the mailing address past term times. If you are unsure, please enter your home address. 
  • IOM3 is unable to issue replacements for certificates/trophies sent to wrong addresses.

About the Entry 

Judging Criteria

 What the judges are looking for:

  • Originality and aesthetic qualities of the design, with consideration to commercial viability.

  • How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding.

  • The quality of portfolio, which must include evidence of research and the development of the design.

  • Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability.

  • Please also check out our past winners to see the standard of work required for winning entries.

Brief B Judges

Chris Clarke

R&D Manager, Logoplaste Innovation Lab UK

Chris Clarke

Darren Wingrove

Project Manager, Logoplaste Innovation Lab UK

Darren Wingrove

James Thomas

Project Manager, Logoplaste Innovation Lab UK

James Thomas

 

Prize

The winning design will receive £600 or a visit/tour to one of the world’s biggest soft drinks manufacturers (UK site), courtesy of the sponsor.

Trophies will be presented to Gold, Silver and Bronze entries.

Highly Commended entries will receive a certificate.

About Logoplaste

Logoplaste Is a global leader in the development and manufacturing of sustainable rigid plastic packaging.

Logoplaste Innovation Lab Is the R&D division of Logoplaste supporting every phase of packaging development, delivering ground-breaking and faster time to market packaging solutions

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