Introduction
Old retro and vintage packaging designs that take Inspiration from different historical eras. Introducing Vintage designs allows brands to take ‘generations’ of iconic styles and design thinking and to re-engage by creating an old fashioned look with more ‘wow factor’ often inspired by the use of graphics, textures, embossing / debossing.
The perception of vintage can be inspired by how old it looks and by its visual style. Research old packaging designs from previous decades or centuries to help give some design inspiration. Design styles and labelling graphics have evolved over time so let’s bring back the old as the new ‘new’
The Brief
Design a Vintage or retro 1 litre squash bottle for use with a cordial or juice concentrate product. The pack design should be aimed at a luxury brand and take pride of place on the supermarket shelf. Think stand out shelf appeal and think how to engage with the consumer by the use of clever vintage / retro label graphics. Ideally the pack design should be manufactured In Plastic and be suitable for recycling in current streams. Identify a suitable brand that you want to pitch your design thinking on.
Points to consider
- Manufacturing and Supply Chain logistics
- Overall design aesthetics and user experience
- Material choice.
- Sustainability / Circular economy
- Packaging Second life.
- Stand out design and consumer experience. How will it influence?
Materials to be used
The bottle should be made of a recycled plastic, Ideally from PET.
It would be great if students could show some understanding as to why PET material properties benefit beverage packaging.
Submission Details
Online registration must include upload of the developments boards and photographic evidence of the final model
The development boards (maximum of 4 boards) (uploaded as a single PDF document) need to include the following:
- A3 Research Board
- A3 Design Exploration Board
- Net of Recommended Design Solution
The photographic evidence should:
- Showcase the front, back and sides of the model
- Be shot against a white background, and in focus. These images will be used in the Starpack Award Book and may be used for additional promotion.
- A maximum of 4 images to be uploaded
- For students who are unable to supply a final model, 3D renderings and drawings are accepted.
Please see conditions of entry for further information
Judging Criteria
What the judges are looking for:
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Originality and aesthetic qualities of the design, with consideration to commercial viability.
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How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding.
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The quality of portfolio, which must include evidence of research and the development of the design.
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Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability.
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Please also check out our past winners to see the standard of work required for winning entries.
Prize
Prize to School
£500 cash prize plus a visit to your school from the Logoplaste Innovation Lab technical team. The students will receive an interactive presentation addressing the hot topics associated with packaging design, as well as a live virtual tour around a Logoplaste manufacturing plant.
Prize to Pupil
£100 Cash Prize
Awards
Following rigorous judging, Gold, Silver, Bronze and Highly Commended certificates are awarded. All entrants receive a certificate of entry.
The sponsors have the right not to award a prize if they do not think the work put forward has reached the required standard.
About Logoplaste
Logoplaste Is a global leader in the development and manufacturing of sustainable rigid plastic packaging.
Logoplaste Innovation Lab Is the R&D division of Logoplaste supporting every phase of packaging development, delivering ground-breaking and faster time to market packaging solutions
