Introduction
It is more important than ever for the future and health of our planet to consider material choices in new product design. However, there are still unrecyclable materials used in many different forms of packaging that are having a negative environmental impact. Aluminium is a great material choice as it has many qualities that lend themselves to the design of sustainable, innovative, attractive, functional yet still fully recyclable packaging.
The Brief
We want you to create or re-design a package for a daily (i.e.non-luxury) personal care product, moving away from its usual plastic/flexible/multi-material/glass packaging to an infinitely recyclable aluminium solution.
You will need to focus only on primary packaging and not use any secondary packaging. The product will need to be easily manufactured (in volume), have shelf appeal, marketability and be reusable or fully recyclable at the end of its useful life. The product should ultimately address the need to displace the use of unsustainable packaging in the marketplace, with consideration given to the entire life cycle (i.e packaging production, filling, supply chain, retail, consumer use, recycling and reprocessing).
The brand design, values and communication messages are essential, as well as the actual design of the packaging. You will need to demonstrate real ‘shelf appeal’ that showcases sustainability and just what can be done with aluminium.
Points to consider
- Primary packaging is the packaging that most closely protects and is in direct contact with the product. For example, primary packaging in the beverage industry would be the bottle or can the beverage is sold in. Secondary packaging would be the cardboard/plastic wrap holding a number of cans/bottles together. The packaging needs be able to be manufactured.
- Aluminium is light and strong so it can be manufactured in a variety of shapes and sizes, it takes graphics very well and its natural sheen and brightness gives it great ‘shelf appeal’.
- The brand messaging for the product is equally as important as the design of the packaging. It should include a justification of why aluminium is the best choice for the packaging, not simply a different material choice, as well as the messaging for the product.
- The packaging needs to be able to be recycled easily, preferably through councils’ kerbside recycling systems. You will need to take into account that any residual contents in your packaging after use, can easily be removed/cleaned.
- Think about the unique attributes of aluminium and use as many as you can in your designs.
- If your packaging is reusable or refillable, think how the package will be refilled and also consider the packaging that is used to refill your product.
Materials to be used
The packaging must be made out of aluminium or an aluminium alloy. An actual mock up is not essential, but we do expect clear drawings/graphics to showcase the product. The design boards need to demonstrate how the product can be manufactured, filled, transported, marketed, consumed and appropriately recycled.
Submission Details
Online registration must include upload of the developments boards and photographic evidence of the final model
The development boards (uploaded as a single PDF document) need to include the following:
- A3 Research Board
- A3 Design Exploration Board
- Net of Recommended Design Solution
The photographic evidence should:
- Showcase the front, back and sides of the model
- Be shot against a white background, and in focus. These images will be used in the Starpack Competition Book and may be used for additional promotion.
- A maximum of 4 images to be uploaded
- For students who are unable to supply a final model, 3D renderings and drawings are accepted.
Judging Criteria
What the judges are looking for:
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Originality and aesthetic qualities of the design, with consideration to commercial viability.
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How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding.
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The quality of portfolio, which must include evidence of research and the development of the design.
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Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability.
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Please also check out our past winners to see the standard of work required for winning entries.
Brief A Judges
Jon West
Tom Giddings
Prize
Prize
£500 cash prize and a trip to Crown Packaging drink can manufacturing plant in Botcherby (Leciestershire) or Carlisle.
Awards
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We award Gold, Silver, Bronze and Highly Commended certificates but only give physical trophies to Gold, Silver and Bronze winners. All students will receive a certificate of entry |
About Alupro
Alupro is an industry funded, not-for-profit organisation with over 30 years experience representing the UK’s aluminium packaging industry.
We work to fulfil the industry’s obligation to meet, and exceed, recycling targets for aluminium packaging. We are achieving this by working in partnership with local authorities, the waste management industry and the wider metal packaging sector to develop and stimulate the UK’s collection infrastructure. We also manage and run consumer information and education campaigns to encourage participation in recycling schemes.
Contact Details
For guidance with the brief please contact Julie Meeks
tel. +44(0) 01527 597757
CIAL FBA_Aluminium_Packaging_Guidelines_for_an_ecofriendly_design_CIAL (TG).pdf
Website References.docx
